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1300 American Blvd. West, Bloomington, MN, 55420

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Dealership Info

Phone Numbers:Sales Hours:
  • Mon - Thu9:00 AM - 8:00 PM
  • Fri - Sat9:00 AM - 6:00 PM
  • SunClosed
Service Hours:
  • Mon - Fri7:00 AM - 6:00 PM
  • Sat8:00 AM - 4:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri7:00 AM - 6:00 PM
  • Sat8:00 AM - 4:00 PM
  • SunClosed

Is BMW a Luxury Car?

Blueish BMW X5

At first glance, “Is BMW a luxury car?” might seem like a surprising question! Anyone who knows the BMW brand knows that their luxury cars and SUVs tower over most competitors. After all, this is The Ultimate Driving Machine® we’re talking about. Even so, we can’t help but get excited when one of our St Paul-area neighbors asks about the advanced features and peerless amenities that one always finds in BMW luxury cars and BMW luxury SUVs. Exploring the high-end appointments in our new vehicles is the next best thing to experiencing them in person, and we can’t wait to show you what sets these models apart.

BMW Technology: From Entertainment to Driver Assistance

Interior Technology: Your Home Away from Home

Every aspect of your BMW car or SUV has been designed to put you in complete control. When you’re seated behind the wheel, you’ll enjoy a seamless infotainment experience that provides you with everything you need while limiting distractions. Consider some of the standard and available highlights before you search for your favorite features in our inventory:

  • Enhanced USB and Bluetooth plus Smartphone Integration
  • Apple CarPlay™ and Android Auto Compatibility
  • Connected Package Professional
  • Real Time Traffic and On-Street Parking Availability
  • Live Cockpit Professional with a 12.3-inch digital instrument cluster
  • A 12.3-inch central information display with iDrive 7.0
  • Voice, touchscreen, and touchpad controls (with optional gesture control)
  • In-Car Navigation with Cloud-Based Map Data
  • Advanced Vehicle & Key Memory to save your settings
  • Multi-color, adjustable ambient lighting

Safety Technology You Can Depend On

BMW certainly isn’t alone in including standard features like a rearview camera or an anti-theft alarm system. However, close inspection reveals that they’ve gone above and beyond to make their models safer for every passenger. Virtually every model in the lineup offers the following features as standard features or available upgrades:

  • Automatic High Beams
  • Active Driving Assistant, with Frontal Collision Warning, Active Blind Spot Detection, and Lane Departure Warning
  • Active Protection System, with features that limit the potential for injury in an accident
  • Front and rear park distance control
  • Programmable LED Daytime Running Lights

This only scratches the surface, and you should never forget about optional packages:

  • Parking Assistance Package – Opt for this upgrade to enjoy BMW Parking Assistance Plus, which can automatically park your vehicle on busy city streets. This package also includes Active Park Distance Control, a Surround View camera with 3D View, and a covetable Drive Recorder.
  • Driving Assistance Plus Package – This next-generation safety package lets you enjoy partially-automated driving assistance with Active Driving Assistant Pro. Along with Extended Traffic Jam Assistant, this technology can help take your mind off of driving’s least enjoyable scenarios and help you get more out of your time on the road.

BMW Interior Materials and Amenities

Looking for a more luxurious daily drive, or a model that will make every mile on your next road trip more enjoyable? The interior materials in modern BMW models leave nothing to be desired. Looking for a taste of what awaits you when you configure a new model of your own? Explore popular upholstery options below:

  • Perforated Sensatec® in Canberra Beige, Black, or Cognac
  • Dakota Leather with Contrast Stitching in Ivory White, Black, or Cognac
  • Nappa Leather with Contrast Stitching in Ivory White, Black, or Mocha
  • Merino Leather in Coffee, Tartufo, Ivory White, and Black

The right interior trim can make a world of difference, and BMW gives you plenty of luxurious options. Here, we’ve highlighted just a few:

  • Fineline Ridge Wood
  • Fineline Cove Matte Finish Wood
  • Gray Poplar Wood
  • Aluminum Rhombicle Smoke Grey with Pearl Chrome Accents
  • Fine Wood open-pored Ash Grain with Pearl Chrome Accents
  • Individual Piano Black Finish
  • Individual Plum Brown Wood

The options don’t end there. You’ll want to consider the full range of BMW luxury packages. Although options will vary from model to model, we’ve focused on interior upgrades for the latest 5 Series to give you an idea of what to expect:

  • Luxury Seating Package, with ventilated, multi-contour front seats. Massage seats are another popular standalone option.
  • Convenience Package, with heated front or heated front and rear seats, along with remote engine start and a power trunk or tailgate.
  • Premium Package, with all Convenience Package features, plus a head-up display, gesture control, wireless device charging, and a Harman/Kardon® sound system.
  • Executive Package, with all Premium Package features, plus ceramic controls, a power rear sunshade, and rear side window shades.

Performance: The Heart of Every BMW

While other brands like Mercedes-Benz embraced a single-minded focus on comfort or ride quality, BMW established itself in the luxury market by creating vehicles that seamlessly combine the best of performance with practical, everyday drivability. That legacy is alive and stronger than ever today. Even compared to other luxury brands, BMW is recognized as a true leader in this area.  One just needs to look at the remarkable suite of engines offered on BMW luxury SUVs like the popular X5. And of course, the BMW M Series doesn’t just include some of the fastest BMW models; it includes some of the fastest vehicles ever made! The next time someone asks you, “Is a BMW a luxury car?” you can tell them that a BMW is the luxury car for dedicated performance enthusiasts.

Learn More About BMW Luxury Packages and Features

We’ve covered the luxury features of BMW models in as much detail as we can, but no amount of description can compare to the real deal. If you’re anywhere near Minneapolis or Richfield, Motorwerks BMW is your leading local source for the full lineup of new and pre-owned BMW models. Contact us today to learn more about what we can do for you, or take advantage of our vehicle finder service and let us do the research for you.

Learn More with Motorwerks BMW

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(952) 213-5587

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1300 American Blvd. West • Bloomington, MN 55420

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Today's Hours:

Open Today! Sales: 9am-8pm

Open Today! Service: 7am-6pm

Open Today! Parts: 7am-6pm

Motorwerks BMW 44.859553, -93.295735.
Some of our used vehicles may be subject to unrepaired safety recalls. Check for a vehicle's unrepaired recalls by VIN at Check for Recalls Here